Dominos Pizza Essay Example | Topics and Well Written Essays - 3750 words

Dominos Pizza - Essay Example Moreover, the company performance is seen in the light of industry comparison as well. Trend analysis and vertical analysis are done to compare company’s performance with its base year 2008 and calculating indexes based on it. Various trends are observed and interpreted in light of market’s performance. Moreover, vertical analysis sheds light on company’s key title accounts in relation to the base title. Positive and negative trends are identified and analyzed to provide critical insight. Ratio analysis is done in detail to provide insight about company’s profitability, liquidity, capital structure, market performance and asset efficiency to help investors, creditors and management make decisions about the company’s future. Background: Domino’s Pizza, Inc. (Domino’s) was founded by two siblings from Michigan in 1960, where they acquired a store name DomiNick’s. It started as a product and after five years transmitted into a brand named ‘Dominos’. . It operates as a pizza delivery company in the United States and internationally as well. Domino’s has always seen itself as a growing organization which was evident by the urge to become international. In 1983, it went global and took a ride to become the leading pizza maker in the world. Domino’s employs around 10,900 people in their 9,351 stores worldwide. Domino’s is recognized internationally and in order to provide a common man to be a shareholder in the value Domino’s provide, it got listed on the New York Stock Exchange (NYSE) as DPZ in 2004. Domino’s operate in a highly competitive market and to maintain its brand equity, continuous innovation and promotional activities assist heavily in reachi ng its objectives in adequate time. Domino’